"More Wordmark Research"

After our class review of wordmark research examples submitted by members of the class and the resulting coversation that ensued about what a true wordmark is I lucked upon this web article entitled "The 10 Best Wordmark Logos of All Time". 

The following logos made the list, but in seeing some of them are they truly wordmarks?  Here at the 10 wordmark logos:

10. VISA

9. CRAFTSMAN

 8. DISNEY

7. FERRARI

6. XEROX

 5. MET LIFE

 4. CANON

 3. CITI

 2. FED EX

1. COCA COLA

The link for this article is : http://breezycreativedesign.com/2010/02/26/10-best-wordmark-logos-of-all-time/