"A Super WordMark"

Project 2 for class deals with wordmarks and this caused me to think about one the most recognized and possibly beloved wordmark logo today, the Superman logo.

Now most people would not think of it in this way but when you take a moment and consider it, it makes since.  We have all seen countless organizations, schools, businesses, etc. that have copied/incorporated it's design in order to draw from its world wide recognition factor for their cause because it is so well known..
Most people would argue that this is not a wordmark but given that it is made up of a letter and minimal extras (the outline borders) it would classify as one.

Originally, the S Logo was designed to look like a police badge but over the years it evolved into the design that we currently have:

The Original design circa 1939

Current design circa 2011

Overall, very few logos carry the weight and influence that this one has over the last 80 years.  Just goes to prove that a well done design is a design done well.

As an added measure the lettering for Superman's name has barely changed since it first appeared on the cover of Superman #1 in 1939.

Circa 1939-1940

Circa 1983